食品科学 ›› 2021, Vol. 42 ›› Issue (1): 326-332.doi: 10.7506/spkx1002-6630-20200418-242

• 专题论述 • 上一篇    下一篇

统一国产和进口保健食品宣传监管尺度的路径分析

邓勇   

  1. (北京中医药大学人文学院,北京 100029)
  • 发布日期:2021-01-18
  • 基金资助:
    2019年国家市场监督管理总局政策研究课题

A Review of Ways of Unifying Supervision Standards for Promotion of Domestic and Imported Health Foods in China

DENG Yong   

  1. (School of Humanities, Beijing University of Chinese Medicine, Beijing 100029, China)
  • Published:2021-01-18

摘要: 自2009年颁布实施《中华人民共和国食品安全法》,国家对食品安全的重视程度不断加强,但是仍存在对国产保健食品和进口保健食品监管不统一的问题,对进口保健食品的监管存在阶段性和力度性的不足。自2017年颁布史上最严《中华人民共和国广告法》和2018年的“权健事件”之后,2019年伊始我国迎来整治“保健”市场乱象百日行动,精准打击“保健”乱象。在对国产保健食品监管不断强化的同时,国家对于进口保健食品宣传却处于监管不足的局面。在此背景下,为统一国产和进口保健食品宣传监管尺度,实现我国保健食品市场公平有序的良性发展,应完善立法、加强对进口保健食品的监管、确保进口具有保健功能的膳食补充剂纳入监管范围,符合国家保健食品的规定。对进口保健食品的生产、包装、广告和销售渠道应一并审查,进一步统一国产和进口保健食品的一般监管标准。

关键词: 保健食品监管;统一标准;立法保障;进口保健食品全面审查制度

Abstract: Since the promulgation and implementation of the Food Safety Law of the People’s Republic of China in 2009, the country has attached increasing importance to food safety. However, there has been no unified supervision system for domestic and imported health foods yet, and there are some deficiencies in the supervision of imported health foods. As China promulgated a new advertising law in 2017, the strictest one we have ever had, and the Quanjian scandal occurred in 2018, a nationwide 100-day campaign to crack down on illegal practices involving health products was launched at the beginning of the year 2019. While the country has continuously strengthened supervision over domestic health products, its supervision over the promotion of imported health products is insufficient. Under this background, in order to unify supervision standards for the promotion of domestic and imported health products and, more broadly, to develop a fair, orderly and benign health product market, China must improve legislation, tighten supervision over imported health products, ensure that imported dietary supplements claimed to have health benefits are included in the scope of supervision and accord with its regulations. The production, packaging, advertising and marketing channels of imported health foods should be examined together to further unify the general regulatory standards of domestic and imported health foods.

Key words: health product supervision; unified standards; legislative guarantee; comprehensive censorship system for imported health products

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