Abstract:

Food safety liability insurance not only has the functions of economic compensation, financial intermediation
and social management, but also ultimately benefits food consumers. Under the current legal system, lack of spontaneous
enterprise demand for food safety liability insurance leads to low insurance rate. In this respect, using non-mandatory
approaches, the government can fully exert its function in social insurance management and effectively mobilize food
safety liability insurance supply and effective demand for food safety liability insurance. This article tries to discuss the
characteristics and specific implementation steps of administrative guidance in the field of insurance based on the local
ongoing food safety liability insurance pilot programs in China.

Key words: food safety, insurance, food safety liability insurance, administrative guidance