Abstract: Since the promulgation and implementation of the Food Safety Law of the People’s Republic of China in 2009, the country has attached increasing importance to food safety. However, there has been no unified supervision system for domestic and imported health foods yet, and there are some deficiencies in the supervision of imported health foods. As China promulgated a new advertising law in 2017, the strictest one we have ever had, and the Quanjian scandal occurred in 2018, a nationwide 100-day campaign to crack down on illegal practices involving health products was launched at the beginning of the year 2019. While the country has continuously strengthened supervision over domestic health products, its supervision over the promotion of imported health products is insufficient. Under this background, in order to unify supervision standards for the promotion of domestic and imported health products and, more broadly, to develop a fair, orderly and benign health product market, China must improve legislation, tighten supervision over imported health products, ensure that imported dietary supplements claimed to have health benefits are included in the scope of supervision and accord with its regulations. The production, packaging, advertising and marketing channels of imported health foods should be examined together to further unify the general regulatory standards of domestic and imported health foods.

Key words: health product supervision; unified standards; legislative guarantee; comprehensive censorship system for imported health products