Abstract: The microbial health industry mainly involves edible fungi, probiotics, spirulina and other fields. This industry is an important part of the national economy, shouldering the dual mission of enhancing consumer health and promoting economic development. This review comprehensively and systematically expounds the current situation of the global microbial health industry in terms of competition and technological trends in this industry. Based on its developmental foundation, the advantages and disadvantages of China’s microbial health industry and the opportunities and challenges for its development are analyzed by the Strengths, Weaknesses, Opportunities and Threats (SWOT) approach, and some countermeasures that suit China’s national conditions are proposed with respect to resources, technology, policy and so on, aiming to provide a reference for promoting the development of the microbial health industry in the country.

Key words: microbial health industry; trend; suggestion