FOOD SCIENCE ›› 2013, Vol. 34 ›› Issue (3): 312-316.

Previous Articles    

Study on Mechanism of Monitoring of Public Opinion on Internet toward Agricultural Products Quality and Safety

  

  • Received:2012-10-19 Revised:2013-01-04 Online:2013-02-15 Published:2017-12-29

Abstract:

With the rapid development of new media, the quantity and influence of internet public opinions on agricultural products quality and safety has been increasing rapidly in recent years, which has posed great challenges to government’s ability to deal with the emerging pressure from the public. Thus, it is urgent to conduct researches on the monitoring and management of the internet public opinions to adapt to the new situation. Based on the perspective of public management of government, this article analyzed the definition, characteristics, forming reasons and influence of internet public opinions, and proposed a series of measures, such as improving the current monitoring system, upgrading guiding mechanism, beefing up human recourses development and scientific research as well as financial input, to enhance the ability and elevate the level of monitoring and management.

CLC Number: