关键词: 功能食品, 营销管理, 食品安全, 定价策略

Abstract: The marketing strategy of function food is analyzed with the example of marketing compose theory, based on the analysis of marketing environment of function food. The marketing control strategy of function food safety is analyzed systematically from two points of view, enhancing the food traceability and modeling the credit system. These research results provide a feasible method to address the problem of food safety in our country’s marketing system of function food.

Key words: function food, marketing management, food safety, pricing strategy