Abstract: With the development of dairy industry and introduction of western nutritional concepts,as a kind of functional dairy products, colostrums has become popular in China. This paper starts with the analysis of the current development and problems of colostrums market, and points out the significance of establishing product standards of colostrums. Therefore, after studying the key problems in the establishment of the standards, it put forwards the countermeasures on the establishemnt of standards system, the sumpplement and management of the system.

Key words: colostrums, products standards, countermeasures